About The Chalk Factory Productions
Hi, my name is Lehlohonolo Makena and I’m the founder of The Chalk Factory Productions. I’m going to talk to you a little about our company and our values.
The Chalk Factory Productions was created with the mission of helping organisations connect meaningfully with their audience. Specifically, we help you engage your target audience across all platforms with the use of high quality, brand specific videos and photographs. Our goal is to help you raise awareness for your offerings and initiatives, share your story and drive conversion. We also create training videos to help you educate and empower your staff and end users.
Our approach is driven by our values that help drive how we create and how we work together with local and international organisations to deliver a professional service that helps create the best possible version of your project.
Our Values:
- Provide a Highly Professional Service.
- Creating Content that Works.
- Maximise the Power of Video and Photography
- Deliver Value for Our Clients Budget
Providing a Professional Service to Give You Peace of Mind.
Trusting a new service provider can be stressful, as many things can go wrong. We’ve been there ourselves and know how unsettling it can be. That’s why it’s important for us to address it.
The best way we know how to alleviate that anxiety is by being a company that delivers on its promises.
Our job at The Chalk Factory Productions is to help you build trust with your audience and that starts with us building trust with you. We achieve this by first aligning with your goals. From there we create a clear plan with understandable milestones and then make sure we meet each one. These milestones are like individual bricks that when stacked together build up the best version of your project. To us that’s what providing a professional service means; transparency and delivery.
Creating Content That Aligns with Your Business Goals
You’re not looking to spend your company’s money on producing videos for the fun of it, we know that. You’re coming to us because you have a clear objective in mind: investing in creating resources that’ll have a positive impact on your organisations bottom line. It is because of this, that our first priority when creating your project is to design content that is aimed at giving you the best chance of achieving your goals. At The Chalk Factory Productions we capture attractive photographs and stunning videos for you, but that is only the second layer, the first and most important is creating content that works!
Maximising the Power of Video and Photography
Nothing engages an audience like an image or a video. In fact, it’s almost like a superpower. However, there’s a risk of unintentionally communicating the wrong message – the wrong subtext. That’s why we take pride in our deliberate creative approach when designing the visual elements of your projects. Our goal is to make sure we fully harness the power of images to showcase your business, creating the right associations and leveraging your target audiences accepted assumptions. When you’re working with us at The Chalk Factory Productions, you’ll be working with creative professionals that use every tool available to maximise the impact of your content.
Delivering Value for Your Budget
A take it or leave it approach doesn’t work when trying to find solutions for businesses. This is especially true since many of the companies that reach out to us don’t know what to expect in terms of costs. We understand this can be overwhelming and cause concern. That’s why we, at The Chalk Factory Productions, offer tiered quotes. We understand that what your company can afford to invest depends on several different factors, so we work with you to provide options that best fit your budget. This allows you to choose the scale at which you want to produce, based on your goals and budget.
Working Together for Your Success
When you work with us we guide the process from start to finish, once we understand what you’re after we take it as our responsibility to use all our skills and capabilities to create content that drives your organisation to even greater success, in your chosen market. Contact us to speak to a member of our team, and we’ll get started on your project today!
Client Testimonial
We take a lot of pride in the work we deliver for our clients. It is our ethos as a video production company that delivers high-quality work for our clients to make sure that the work we deliver isn’t just beautiful but is also a highly effective strategic tool to helping your business accomplish what you’ve set out to do.
Here is a video testimonial from Bongani Khumalo, marketing director of Universal Safety Products (Pty) Ltd. USP manufacture PPE and are the proud manufacturers of the “U-Mask”. They are the largest mask manufacturer of disposable respirators in Africa.
What Were You Looking To Do?
“…educating the end user, how to put on the mask efficiently, without any contamination, how to keep it safe…”
Why The Chalk Factory?
“…what we wanted to get and communicate to the end user, it was very very important that we know exactly what to aim for in terms of achieving that and The Chalk Factory was immensely clear about the steps we needed to take to get to that end goal.“
How Was The Process?
“…when it came to the end product it all made sense. And just when you look at the intricate steps in between, what you go through and the details that it takes to set up a shoot, you understand why all that effort has to be put in. Certainly on shoot day things ran very smoothly which is what we’re grateful for. And that was all because of the work that was done before, the necessary work that we didn’t know we had to do…”
What Stood Out For You?
“So for me what stood out was the detail that The Chalk Factory goes into. In terms of every single stage…. identifying the those minor details, (that were) ultimately so important in terms of achieving the end goal…”
How Are The Videos Performing?
“They (the videos) have done incredibly well… and we’ve had a lot of traction with them… So we are very, very happy with the quality and everyone we talk to in our industry, in the mining industry, whatever industry we basically service, they’ve just had beautiful things to say about the videos what they’ve done for them.”
Would You Recommend The Chalk Factory?
“Yeah, certainly, definitely recommend The Chalk Factory. I mean if you have any projects, shoots that you have coming up, they’ll really make the process pain-free, really really pain free and actually a pleasure. Where you feel part of the process and part of the end goal… and if it’s your business, it’s your company, you always want to be a a part of such things, that are so valuable for your company and your business in general.“
The Chalk Factory is a Level 1 B-BBEE Contributor.
Based in Pretoria, we specialise in high-quality video and photography services for local and international organisations. Our streamlined production approach ensures professionally created content that connects with your audience, enhances your brand and maximises your budget, delivering meaningful results for your business.
eMail: info@thechalkfact.com
Call: +27 60 400 7753
Address: 2062 Mahlangu-Mahlanya Street, Mamelodi West, Pretoria, 0122